Backlinking Aur Outreach Ke Sath Meri SEO Growth Story

Jab maine SEO start kiya, to pehli dafa mujhe Orchard Solutions me ek internee ke tor par kaam karne ka moka mila. Wahan par mene 28 January 2021 ko join kya. Wahan p Waqas Ashfaq senior the, jo humein SEO aur link building sikhate the. Bohat hi nice person han boht detailed or pyar se guide krty han.

Pehla Experience – SEO Ka Samajhna

Pehli baar jab maine SEO ka kam start kya to mujhe bilkul samajh nahi aaya ke ye kya cheez hai. Sab kuch mujhe ek tarah se hawa mein urta hua lag raha tha—jaise koi rocket science ho! Data, content, websites… sab kuch ajeeb lag raha tha. Pehle ek hafta to bas is confusion mein hi guzar gaya. Waqas bhai ne ek hafty bad mujh se pocha, "Ek hafte me kya seekha?" Maine seedha jawab diya, "Kuch khaas samajh nahi aaya, ye sirf copy-paste ka kaam lagta hai." Mere jawab par unka reaction surprising nahi tha. Unho ne muskurate hue bohot aram aur pyar se mujhe guide kiya:
"Ye sirf copy-paste ka kaam nahi hai. SEO ek proper field hai. Agar tum iski technical cheezen samajh lo, to tumhari salary sirf isi wajah se barh jati hai. Or inhi technical cheezo ki waja se apko agy better job opportunities milti han"
Ye baat sun kar mujhe realize hua ke SEO sirf aik repetitive task nahi hai, balki ek skill hai jo agar sahi tarah samajh lein, to bohot opportunities mil sakti hain. Waqas bhai ki guidance ne mujhe motivate kiya aur phir maine seriously SEO seekhna start kiya. Dheere dheere concepts clear hote gaye, aur aaj mujhe samajh aata hai ke SEO sirf backlinks banane ka naam nahi, balki ek strategic aur technical field hai jo online world ka ek important hissa hai.
Ye mera SEO journey ka starting phase tha, jo ek confusion se shuru hua, lekin sahi mentorship ki wajah se ek strong foundation ban gaya!

Backlinking – SEO Ka Sabse Important Hissa

Jab maine SEO ki technical cheezon ko samajhna shuru kiya, tab mujhe "Backlinking" ka concept samajh aaya or uske sath Anchor Text ka b clear howa. Waqas bhai ne mujhe bataya ke backlinks kisi bhi website ke liye ek tarah ka "vote of confidence" hote hain. Jab hmari website ka link kisi doosri high-authority site par hota hai, to Google usko ek trust signal manta hai aur ranking improve karne me madad milti hai.

  • Backlinking ke different types hain:

Do-Follow Backlinks – Ye Google ko signal dete hain ke ye link valuable hai, aur ranking improve karte hain. Ye google k crawler ko hmari website p direct le k aty han link juice pass krty han or inka benefit zyada hota h. Or mostly managers kehty han k jb b backlink bnay to Do-Follow bnana chahye.
No-Follow Backlinks – Ye direct ranking pass nahi karte, lekin still traffic aur brand awareness badhate hain. Ye google k crawler ko hamari website p direct le k nahi aty link juice pass nahi hota. Ye backlinks google ko naturaly working show krwany k lye bnany chahye or traffic lany k lye b bnanay chahye inka benefit km h lekin h.
Guest Posting Backlinks – Dusri websites par content likh kar backlinks lena. Sb se best backlinks me ye top me han.
Forum & Blog Commenting Backlinks – Niche-related forums aur blogs par apni website ka link share karna. Ye thory difficult banty han lekin jb banty han to boht zyada traffic milti h. Quora iski best example h.
Profile Creation Backlinks – Different high authority platforms (Twitter, LinkedIn, Pinterest, Facebook) par profiles bana kar apni site ka link dena.
Web 2.0 BacklinksBlogger, WordPress, aur Medium jaisi sites par articles likh kar backlinks lena.
Mujhe samajh aaya ke sirf backlinks banana kaafi nahi hota, balki unki quality bhi matter karti hai. High DA (Domain Authority) aur relevant backlinks ranking ke liye zyada effective hote hain. Is wajah se, maine sirf quantity ke bajaye quality backlinks par focus karna shuru kiya.
Agar backlinking ko sahi tareeke se kiya jaye, to kisi bhi website ki authority aur ranking dramatically improve ho sakti hai! Off-page me kuch backlinks ki different techniques b hain.

Outreach by Email & Facebook

Backlinking me outreach kaafi important hai. Outreach ka matlab hota hai relevant website owners ko contact karna aur unse backlinks secure karna.
  1. Outreach by Email: Email outreach ek professional tareeqa hai jis se website owners, bloggers, aur journalists se contact kiya jata hai. Achi email likhne ka tareeqa ye hai ke aap apni request short, personalized, aur clear rakhein.
  2. Outreach by Facebook: Facebook groups aur pages me bloggers aur website owners active hote hain. Aap unse directly DM (Direct Message) ya group discussions me participate kar ke backlinks secure kar sakte hain. Yeh method specially guest posts aur link insertions ke liye effective hota hai. Moz ispe kaafi research kar chuka hai.

Tiered Link Building – Backlinks Ka Powerful System

Jab maine aur aage SEO seekha, to Orchard Solution me mujhe Tiered Link Building ka concept samajh aaya. Ye ek advanced technique hai jo backlinks ko aur powerful banane me madad deti hai.

Skyscraper Technique – Best Content Se Backlinks Lena

Mujhe ek aur powerful technique ka pata chala jise Skyscraper Technique kehte hain. Ye technique Brian Dean ne introduce ki thi, aur iska main concept ye hai:
  • Best Content Dhundhna – Apni niche ka best performing content dhoondho jo already bohot backlinks le raha ho.
  • Usse Behtar Content Banana – Us content se behtar aur detailed version likho jo updated aur valuable ho.
  • Outreach Karna – Jitni websites ne purane content ko link diya hai, unko contact karke bolo ke wo tumhare naye aur improved version ko link karen.

HARO Link Building

HARO (Help a Reporter Out) ek platform hai jisme journalists aur bloggers experts se quotes ya insights mangte hain. Agar aap kisi relevant journalist ka query answer karte hain, to wo aapki website ka backlink de sakte hain.

Broken Link Building

Is technique me aap broken (dead) links dhundhte hain jo kisi website par available hain. Broken Link Building isko isilye kehty han k ap is me broken link find krty han. Phir website owner ko contact karke batate hain ke unka link kaam nahi kar raha aur apni site ka relevant link suggest karte hain.

Link Insertion Outreach

Is technique me aap already existing blog posts dhundhte hain jo aapki niche se related hain. Link Insertion Outreach ek technique hai jisme aap bloggers aur site owners se contact karke unke existing content me apna link insert karwate hain.

Conclusion

Mujhe SEO seekhne ka safar shuru me mushkil laga, lekin dheere dheere maine backlinking aur advanced strategies ko samjha. Ab mujhe pata hai ke SEO sirf ek "copy-paste" kaam nahi, balki ek proper skill hai jo sahi strategy aur mehnat se bohot achi growth aur earning de sakti hai. Ab mera focus sirf backlinks banane par nahi, balki unki quality, tier structure, outreach strategies, aur advanced techniques par hai taake websites ki authority or presence barh sky.

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